Social Media Marketing Executive Job 2023

MFB Zone, Lahore, Pakistan

Job Description

Responsibilities will include but will not be limited to:

  • Developing marketing plan and budget.
  • Analyze sales data and determine sales forecasts.
  • Recommend creative and cost-effective promotional activities.
  • Develop window displays and signage.
  • Maintain customer relationship programs and track customer satisfaction.
  • Collaborate with the Advertising Manager to initiate new consumer promotion campaigns and develop consumer engagement plans.
  • Generate marketing reports to management when needed.
  • Track, report, and analyze the website and social media traffic.
  • Extract data from analytics platforms and tools to provide analysis on various digital marketing channels, measuring key metrics for trend analysis
  • Research and analyze competitor advertising and social channels
  • Work with our advertising and marketing teams in close collaboration
  • Develop digital assets for Search Engine Marketing (SEM), email blasts, webpages, and social media, such as banner/display ads, landing pages, copy, and imagery for ads assessing keywords for search campaigns
  • Brainstorms new and creative ways of identifying specific target audiences; ensures marketing is fully integrated with advertising platforms to capitalize on audience targeting
  • Reviews and quality checks Group’s websites for content continuity, accuracy, and performance
  • Understand the talent profiles for the organization and develop a robust recruitment marketing strategy.
  • Promote and communicate the employee value proposition through various digital platforms.
  • Develop campaigns to build brand affinity and advocacy amongst employees; help build brand ambassadors program.
  • Creating linkages industry-wise to build connections with professionals and industry experts
  •  Understanding of the organization’s processes, procedures, and applicable rules and regulations for web communications.
  • Thinking outside the box to see the “bigger” picture is a must.

Skills and Experience needed:

  • A degree in Marketing, Communications, or a business discipline is preferred.
  • 3 years of experience in branding and marketing.

Job Skills

Digital Marketing ManagementSEO KnowledgeContent ManagementBudgeting

Job Details



Functional Area:


Total Positions:

5 Posts

Job Shift:

Second Shift (Afternoon)

Job Type:


Job Location:

DHA, Lahore, Pakistan


No Preference

Minimum Education


Degree Title


Career Level

Experienced Professional

Minimum Experience

3 Years

Apply Before:

Jan 30, 2023

Posting Date:

Dec 29, 2022


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